The new snaidero website: Design and innovation in one click

Dieses Thema im Forum "Newsticker" wurde erstellt von archiexpo, 16. Februar 2009.

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    Product centrality, simplicity and emotive appeal are the key concepts of the new Snaidero Website, in operation at this address: Dieser Link ist nur für registrierte Mitglieder sichtbar.. The company's goal has been, above all, to restyle its image via its Website, adapting it to the leading position of the Snaidero brand: a brand with great tradition, quality and prestige, with a special focus on innovation and design. After entering the home page, users are led to discover Snaidero Worlds, which have been restyled and re-introduced with a '"Living" concept - the section that includes different trends and areas of style in the furnishing sector: New Living, Modern Living and Classical Living. A true “mini-site” is dedicated to each kitchen, where information about the product can be found:IDEA: the key concepts behind the creation of each kitchen design;VERSIONS: a photo gallery of the range of finishes and arrangements available for each kitchen, accompanied by a descriptive caption;DETAILS: a photo gallery of the distinguishing features of each kitchen, accompanied by a descriptive caption;COLOURS AND WORKTOPS: all finishes and materials available for each kitchen;ACCESSORIES AND…: a photo gallery of the features shared by all kitchen designs, which can be included for all kitchen models. These are sub-divided into Storage (base and wall units, cupboards, drawers and deep drawers), Lighting, Fittings, Complementary furnishing items and Household appliances. Each section also includes a descriptive caption for each illustration.Excellent visibility is dedicated to SNAIDERO DISTRIBUTION, which, besides the traditional search by region and province, now includes a search using Google Maps, enabling users to identify their nearest retailers and filter these according to the type of kitchen they require. Truly focusing on serving its customers, the Snaidero website is a “place” where they can obtain information and make choices, a fundamental element in a time when, also in the furniture sector, the Internet is one of the main information tools. Furthermore, searching the Snaidero website for information is intended to be easy, clear and effective, with emotive communication that accompanies users on their trip without distracting them from their original purpose. Enjoy navigating!

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