TAU acquires the Porcelanatto trademark and formed an alliance with Karim Rashid

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TAU has acquired the Porcelanatto trademark for its worldwide commercial exploitation. The agreement solely includes the acquisition of the trade name, whose denomination is generically known as porcelain stoneware all over the world. In this way, TAU has become the sole owner of the Porcelanatto trademark and has consequently added a valuable intangible asset which gives the Company a major competitive advantage due to several reasons: It represents the generic name for the ceramic tile-covering with the greatest added-value and prestige in the international market; its trade name has been registered worldwide, and it continues to be a trademark which has not lost its market value.The acquisition and use of the Porcelanatto trademark is yet another TAU initiative to maintain its top-ranked leadership in the international Ceramics market; a strategy which will allow the company to improve its commercial positioning in today's global market which is immersed in a process of continual change.Porcelanatto has inaugurated a new era. And it has ambitiously set forth to break new ground and become a leading reference in the contract, architecture, and interior decoration sector, as it maintains its well-known commitment to premium quality and customer service. Porcelanatto has had a spectacular debut, thanks to this prestigious and multi-talented designer, Karim Rashid. NO-Stalgia represents the official premier in the ceramic floors sponsored by Porcelanatto, which transcends all limits of creativity without sacrificing the identity of the Karim universe; he is one of the world's leading award-winners in the design market and his revolutionary style is famous worldwide.Karim Rashid is freedom, lively colours and shapes; refreshing styles which not only set the fashionable market trends but his provocative spirit never cease to rupture conventional mindsets. Everything which he touches is art. None of his ideas ever resemble each other, although his style is perfectly recognisable. Karim is responsible for some of the most avant-garde projects at the international level in the world's leading hotels, restaurants, public spaces, commercial premises, and residential complexes. His work has an impressive guarantee: Over 3,000 of his designs are currently in production in every sector; he has received approx. 300 awards and he works in 35 countries. Now, the Karim spirit has focused on ceramic tiles with NO-Stalgia.

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