IN Dada

[archiexpo]

INDada proposes an innovative kitchen design that mirrors the steadily evolving contemporary domestic landscape. The project is dedicated to new generations – a youthful target in terms of age and, especially, of taste – that are accustomed to a dynamic lifestyle and rely on new technologies and solutions designed to improve individual wellbeing and social relations. A consumer who plays the protagonist, keenly aware of his choices and experiences, naturally skilled in passionately living to a global rhythm with a balanced blend of creativity and flexibility. In fact, modern homes are adjusting to flexibility, with rationality making the most of smaller surface areas, and multipurpose living areas continuously adjusting to our moods to either warmly welcome friends or to offer a quiet, cosy place to read, think and work. Hence the kitchen has been converted from a solely functional space to the site of our daily experiences, the heart of domestic life that merges harmoniously into traditional living environments.

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