Girbau demonstrates its strong commitment in asia

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The convention confirmed the leading position that the manufacturer is acquiring in emerging markets, with important projects under wayBangkok (Thailand) - Around a hundred Girbau staff from various countries on the Asian continent participated in the first convention of Asian Girbau dealers, which took place in the Ambassador Hotel in Bangkok, Thailand, from October 16th to 18th.The Girbau sales network was optimistic and enthusiastic about the projects they are working on in emerging markets, where they are progressing towards a position of market leadership.The convention was attended by a large number of Girbau dealers from countries such as Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, the Philippines, Macao, Malaysia, Singapore, Taiwan, Thailand, Vietnam and Australia, as well as customers and consultants from the region.The sales team presented itself as cohesive and strong in this strategic area, where in many cases not only has the recession been avoided, but economies are indeed growing. The Girbau dealers appreciated the strength that comes from feeling themselves a part of an established group that has always been committed to customer closeness, with branches and dealers worldwide. Over the three days of the convention, those attending had the opportunity to receive training sessions focusing on products and services that Girbau offers, as well as learning about the commercial strategy of the Group for the coming months.Projects for implementing products from the heavy-duty division in 4 countriesThe excellent prospects for growth in the Asian continent were confirmed by the contacts that Girbau management had with customers from four countries in the region to implement the heavy-duty products, aimed at laundries with large-scale production requirements.The convention was an extremely positive experience both in terms of training the sales network as well as strengthening the feeling of being part of a team. With this in mind, during the convention, the various dealers from each country intervened to explain the market situation in their country and their respective strategies.The meeting included an intervention by the manager of the Ambassador Hotel in Bangkok, who revealed his satisfaction with the laundry operating in this establishment, with Girbau's TBS-50 Batch Washer system.For their part, Pere Girbau Bover, Chairman of the Board of Directors, explained that the management team is being renewed, under the leadership of the new General Managers of the company, Mercè Girbau and Pere Girbau Pous.Mercè Girbau told those attending of her conviction that "the company's sound position and preparation, together with its products, services and the Girbau workforce, will allow us to turn the current economic situation into opportunities". In the framework of the convention, commemorative plaques were awarded to the dealers from Australia, Singapore and Japan in recognition of the over 25 years' loyalty to Girbau products and the Girbau brand. The Girbau management expressed its pride and extreme satisfaction with the zeal that those involved had demonstrated for years in promoting the brand.

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